Part III: Business & Regulation · Casino Marketing & Player Management
NGR (Net Gaming Revenue)
Marketing Metrics
GGR minus the direct costs associated with player incentives, including bonuses, promotional credits, free play, loyalty program costs, and sometimes gaming taxes and platform fees. NGR represents a more accurate picture of the casino’s actual gaming profitability than GGR because it accounts for the cost of player reinvestment. NGR is calculated as: GGR − Bonuses − Promotional Costs − Player Incentives − Taxes/Fees. Tracking the ratio of NGR to GGR indicates the efficiency of the casino’s marketing and reinvestment strategy.
In practice
The distinction between GGR and NGR varies by operator and jurisdiction. Some operators report NGR after all player incentives but before operating expenses; others include additional cost layers.
Related terms
More in Marketing Metrics
Reinvestment Rate·Churn Rate·Retention Rate·Conversion Rate·Market Share·Player Acquisition Cost (PAC) / Customer Acquisition Cost (CAC)·Player Lifetime Value (LTV / PLTV)·GGR (Gross Gaming Revenue)
One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.