Part V: Regional & Cultural · Asia-Pacific Regional Terms

1.26 Premium Mass

Macau — Gaming Segments

Premium mass is a gaming segment in Macau that bridges the traditional mass market and VIP gaming. Premium mass players are high-net-worth individuals who gamble with their own funds (no junket credit) but at significantly higher stakes than typical mass market patrons. These players receive enhanced services including dedicated gaming rooms, higher betting limits, and luxury amenities, but interact directly with the concessionaire rather than through a junket intermediary. The premium mass segment grew substantially following the junket industry collapse and became a focus area for all six concessionaires.

In practice

The shift to premium mass and direct VIP programs represents the post-junket business model in Macau, where concessionaires maintain direct relationships with high-value players without junket intermediaries.

One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.