Part III: Business & Regulation · Casino Marketing & Player Management
VIP Gaming
Junket Operations
The segment of casino gaming revenue derived from high-stakes play, typically conducted in private or semi-private areas with elevated minimum bets, dedicated hosts, credit facilities, and enhanced reinvestment programs. VIP gaming can be conducted through junket operators (junket VIP), through the casino’s own in-house program (premium direct VIP), or in hybrid arrangements. VIP gaming has historically dominated Macau’s revenue mix—accounting for over 64% of total GGR at its 2013 peak—but has declined significantly since, falling to approximately 40% by 2019 and lower post-2022.
In practice
VIP gaming tables historically generated 3.5–7x more GGR per table than mass market tables in Macau, but at significantly lower margins due to high junket commissions and reinvestment costs.
Related terms
More in Junket Operations
Junket·Gaming Promoter (Macau)·VIP Room·Rolling Chip Program·Rolling Chip Turnover·Sub-Junket / Sub-Promoter·Commission Structure (Junket)·Junket Operator / Junket Promoter
One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.