Part III: Business & Regulation · Casino Marketing & Player Management

Rated Player

Player Classification

A player whose gaming activity is formally tracked and recorded in the casino’s player tracking system through use of a player’s club card or account number. Rated play captures data including average bet, time played, game type, theoretical win, and actual win/loss, enabling the casino to calculate ADT, determine comp eligibility, and generate targeted marketing offers. The distinction between rated and unrated play is fundamental to casino operations—only rated play contributes to marketing database analytics and player development efforts. Surveillance may cross-reference rated play data with visual observations to validate player ratings.

In practice

A persistent industry challenge is encouraging table game players to use their player’s card consistently, as unrated table game play represents lost marketing intelligence.

One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.