Part III: Business & Regulation · Casino Marketing & Player Management

Player Rating

Player Tracking & Rating

The systematic process of recording and evaluating a patron’s gaming activity to determine their value to the casino. Player rating captures key metrics including average bet size, duration of play, game type, total wagers placed, theoretical win, and actual win/loss. Ratings are used to calculate ADT, determine comp eligibility, segment players for marketing purposes, and allocate player development resources. Accurate player rating is foundational to casino profitability—underestimating a player’s value risks losing them to competitors, while overestimating leads to excessive reinvestment and reduced margins.

In practice

Table game ratings rely on floor supervisor estimates and observations, making them inherently less precise than slot ratings, which are tracked automatically. Rating accuracy is a persistent operational challenge.

One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.