Part III: Business & Regulation · Casino Marketing & Player Management
Player Tracking System
Player Tracking & Rating
The integrated hardware and software infrastructure that captures, stores, and analyzes player gaming activity across slot machines, table games, and sometimes non-gaming venues. Player tracking systems (e.g., IGT’s Advantage, Aristocrat’s Oasis, Konami’s Synkros) provide the data foundation for player rating, comp issuance, tier management, marketing analytics, and player development workflows. The system records each player’s theoretical and actual win/loss, enabling ADT calculation, automated marketing offer generation, and host-player matching. From a surveillance perspective, player tracking data is cross-referenced with video observation to validate ratings and investigate discrepancies.
In practice
Integration between the player tracking system and the casino management system (CMS) is essential for comprehensive player valuation that includes both gaming and non-gaming activity.
Related terms
More in Player Tracking & Rating
Player Rating·Player Development·Coded Player·Active Player·At-Risk Player·Incliner / Decliner·Theo (Theoretical Win / Theoretical Loss)·ADT (Average Daily Theoretical)
One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.