Part III: Business & Regulation · Casino Marketing & Player Management

Non-Gaming Revenue

Market Segments

All revenue generated by a casino or integrated resort that is not derived directly from gaming activities. Non-gaming revenue includes hotel room revenue, food and beverage sales, retail, entertainment tickets, spa services, convention fees, and parking. In mature markets like Las Vegas, non-gaming revenue has exceeded gaming revenue since the early 2000s. The growth of non-gaming revenue is a strategic priority for operators seeking to reduce dependence on gaming volatility and attract customers who may not be primary gamblers.

In practice

Macau’s government has mandated that concessionaires increase non-gaming investment as a condition of license renewal, reflecting a policy priority to diversify the economy beyond gaming.

One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.