Part III: Business & Regulation · Casino Marketing & Player Management

Inactive Player / Dormant Player

Player Tracking & Rating

A player who previously demonstrated regular gaming activity with meaningful ADT but has not visited within the defined active period. Inactive players represent significant reactivation opportunity—they have demonstrated willingness to play at the property and may return with appropriate incentive. Player development teams prioritize reactivation campaigns for recently inactive high-value players. Dormant players are those inactive for extended periods (e.g., 12+ months) who require more aggressive or creative win-back strategies.

In practice

The distinction between “inactive” (recently lapsed) and “dormant” (long-term lapsed) varies by operator but is important for calibrating reactivation investment.

One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.