Part III: Business & Regulation · Casino Marketing & Player Management

Incliner / Decliner

Player Tracking & Rating

Player trend classifications used by player development and marketing analytics teams. An incliner is a player whose contribution is increasing due to higher ADT, increased visit frequency, or both—a positive trend indicating successful player development or natural escalation. A decliner is a player whose contribution is decreasing—fewer trips, lower ADT, or both—signaling potential competitive defection, dissatisfaction, or changing circumstances. Monitoring incliner and decliner trends enables proactive intervention to support growing players and rescue declining ones.

In practice

Automated trend flagging in player tracking systems enables hosts to receive daily reports on incliners and decliners in their portfolio, triggering appropriate outreach actions.

One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.