Part III: Business & Regulation · Casino Marketing & Player Management

Junket

Junket Operations

An organized trip or package arrangement in which a casino or third-party operator brings a group of players to a casino property, typically providing transportation, accommodation, meals, and entertainment in exchange for an anticipated level of gaming activity. The term also refers to the business model and operational ecosystem surrounding VIP player recruitment, credit extension, and gaming debt collection, particularly in Asian markets. At its peak, junket-mediated play accounted for approximately 70% of Macau’s total gaming revenue. The junket system enables casinos to access high-net-worth players (particularly from mainland China) without directly extending credit or managing collections in jurisdictions where gaming debts are legally problematic.

In practice

The junket industry in Macau collapsed approximately 80% between 2021 and 2022 following the arrest of major operators and regulatory reforms, leading to a fundamental restructuring toward premium direct and premium mass models.

One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.