Part III: Business & Regulation · Casino Marketing & Player Management

Sub-Junket / Sub-Promoter

Junket Operations

An intermediary agent or sub-contractor working under a licensed junket operator to recruit players and manage relationships at a more localized level. Sub-junkets typically operate in specific geographic regions or social networks within mainland China, identifying and cultivating potential VIP players, then referring them to the primary junket operator for trip arrangements and credit extension. The sub-junket receives a portion of the commission earned by the primary junket. This hierarchical structure allowed major junket operators to scale their player networks across vast territories without directly managing thousands of individual relationships.

In practice

The sub-junket model was pervasive in Macau’s VIP ecosystem. Following the 2022 reforms, many sub-junket operators have shifted to becoming “program players” or informal agents within the premium direct system.

One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.