Part III: Business & Regulation · Casino Marketing & Player Management

Tier Points / Tier Credits

Player Tracking & Rating

Loyalty program currency earned by players based on their gaming activity (and sometimes non-gaming spending), which determines their membership tier or status level within the casino’s loyalty program. Tier points are distinct from comp points—tier points measure status qualification (how much a player has played), while comp points measure redeemable rewards (what the player has earned). Higher tier levels unlock enhanced benefits such as priority lines, complimentary parking, room upgrades, dedicated hosts, and exclusive event access. Tier point accumulation is typically based on theoretical win or coin-in, with higher-tier games (slots versus table games) earning points at different rates.

In practice

Major loyalty programs (Caesars Rewards, MGM Rewards, etc.) use tier credits as the primary status-determining metric, with annual earning requirements that reset each calendar year.

One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.