Part IV: People & Technology · Casino Personnel & Organizational Hierarchy

VIP Roller / VIP Services Attendant

Marketing and Player Development

A support role found primarily in Asia-Pacific casinos (especially the Philippines) responsible for providing personalized, high-level service to VIP guests on the gaming floor. The VIP Roller greets VIP players, assists with seating and table selection, coordinates with other departments to meet guest needs, ensures VIP areas are properly maintained, and handles guest inquiries discreetly. This role focuses on operational support for VIP services rather than the revenue-generation and relationship-management responsibilities of a Casino Host.

In practice

This title is particularly common in Philippine integrated resorts. The role serves as an entry-level position in the VIP services career path.

One entry from the Casino Industry Glossary — 1,157 terms written for surveillance, compliance and operations professionals rather than for players. Definitions describe industry usage; where a term carries a regulatory meaning, verify against the instrument that governs your jurisdiction.